Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve Jobs is gone. So much for that. Plenty of articles. The above quote by Steve from a 2005 Stanford commencement address has play here. Years ago, I had worked with the folks at Apple and in fact probably should have tried to get a job there. I was taken by their laser focus, their desire to “get it right”, the willingness to be brutally honest, critical irrespective of who got their feelings hurt. The culture spoke to me.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

The world has indeed lost a master of whom I was a loyal acolyte (though I don’t use any Apple products).